By: The PawTree Staff

As pet professionals, you see it daily: the shedding that doesn’t stop, the paw licking that won’t go away, the pets that appear healthy at first glance, but aren’t operating at their best. You’re often the first line of insight for pet parents—and increasingly, you’re also the one guiding them toward preventative care solutions. One of the most powerful solutions? Supplements.

The rising interest in pet supplements isn’t just a wellness trend—it’s a shift in mindset. More pet parents are moving from reactive to proactive care, and they’re turning to trainers, groomers, and vet assistants for trusted recommendations.

So, what’s driving this change—and how can you be part of the solution?

From “Complete and Balanced” to Proactive and Personalized

Most pet parents assume their pet’s food is doing all the work. After all, it says “complete and balanced” right on the label. But as professionals, you know the truth is more nuanced.

Even the best commercial diets can leave nutritional gaps, especially as pets age, face environmental stressors, or deal with common issues like allergies, digestion troubles, joint stiffness, or anxiety. These gaps can be caused by breed-specific needs, low-quality ingredients (like corn, wheat, or soy), or the general wear-and-tear of modern pet life.

That’s where supplements come in. They don’t replace food—they enhance it. They offer targeted, therapeutic support that helps pets not just survive but thrive.

Why This Matters for Professionals

As a trainer, groomer, veterinary assistant, or pet care provider, you are often the first to notice subtle health and behavior changes. Supplements give you a tangible way to empower pet parents with early solutions—before those issues escalate.

Instead of just brushing off excessive shedding or bad breath, you can help pet parents connect those dots and consider functional support that’s simple, science-backed, and results-driven.

You also serve as an important filter. With shelves full of vague, pet parents rely on your trusted recommendations to navigate what works and what doesn’t.

Common Issues Supplements Can Address

Here are some of the most common wellness concerns you might hear about—and how supplements can help:

• Excessive Shedding & Dull Coats: Omega-3s and other skin-supportive nutrients help reduce shedding and promote a healthier coat.
• Digestive Issues & Poop Eating: Probiotics and digestive enzymes support better gut health, reduce gas, and improve stool quality.
• Oral Health & Bad Breath: Dental soft chews with targeted ingredients reduce plaque, freshen breath, and improve overall wellness.
• Joint Issues & Mobility Loss: Glucosamine, chondroitin, green-lipped mussel, and MSM support healthy joints, keeping aging pets active.
• Anxiety & Stress: Soothing botanicals like chamomile, valerian root, or passionflower can support pets during fireworks, grooming appointments, or training sessions.

Knowing how to match symptoms with the right solutions allows you to guide pet parents confidently toward tailored wellness support.

A Shift in Pet Parent Behavior

According to industry data, 77% of dog owners and 74% of cat owners now seek out products that promote their pet’s overall health, not just address existing issues. 

This is your opportunity to help pet parents act early, before symptoms become problems.

“I love when pet parents ask, ‘What more can I do for them right now?’ Targeted nutrition, including high-quality supplements, offers powerful ways to support the body, often long before health concerns show up in obvious ways.”

— Dr. Bernadine Cruz, DVM

How You Can Talk About Supplements with Confidence

Whether you’re grooming, coaching a client through loose-leash walking, or supporting a veterinarian, you have influence. Here’s how to use it well:

• Start with the signs. If you see dull coats, behavioral shifts, digestive upset, or anxiety, mention them. Pet parents often need help recognizing early clues.

Multivitamins as a Starting Point

For professionals looking to recommend an easy entry point, multivitamins can be a great first step. A great 10-in-1 Multivitamin, for instance, supports:

• Gut Health
• Healthy Bone & Joint Function
• Skin & Coat Health
• Immune Health
• Heart Health
• Brain Health
• Eye Health
• Urinary Tract Health
• Overall Health
• Performance

And more!

It’s a daily chew that feels like a treat but functions like foundational wellness support—ideal for pet parents who want to “start somewhere” without feeling overwhelmed.

Your Next Step: Share the Wellness

As a pet professional, you already see how much pet parents value guidance they can trust. Recommending a daily 10-in-1 Multivitamin is one of the simplest ways to help them start building better health for their pets. It’s easy, effective, and gives pets support in everything from gut health to joints, skin, immunity, and more.

And if you want to take it further, you don’t just have to recommend—you can share. By becoming a petPro, you can introduce pet parents to products you believe in, while creating an additional income stream for yourself. It’s a way to turn your passion for pets into something bigger: healthier pets, happier families, and a business that grows with every conversation.

Because when you share the right solutions, you’re not just making a difference in pets’ lives—you’re building something meaningful for your own.  

https://www.animalbehaviorcollege.com/blog/paw-prints/helping-pets-thrive-with-targeted-nutrition/